Sparkit Creative
Spearheaded Meta Ads campaign with 10k budget and introduced lookalike audiences and new creatives, which reduced CPL(cost per lead) for client by 50%
Reported to Managing Director with insights and performance reports on a weekly schedule, ensuring healthy campaign status, budget levels, and ad performance
Trained copywriters, designers, and strategists on effective messaging through demonstrations and online resources surrounding text/media formats/channels, brand identity, and value proposition
Jul 2022 – Nov 2023
Gainesville, FL
Strategic Director
Started off as an intern then promoted to director after 1 year. Client focus were local businesses
Unfortunately I wasn’t able to retrieve the records due to most of the activity/work being done on the company account.