High Rollers

Preface: Arcade in South Florida with subsidiary Facebook pages. Arcade deals with real cash. Certain information is blurred at request of employer.

Reference
Left: Designed loyalty card for arcade.

Impact
Hundreds were strategically “scattered” at competitiors’ locations. Personally assisted with outlining plan and targets. Reason that this works is because these cards have the potential to contain playable credits. This leads to increased brand awareness and “free money” motive for those that found the card. Only catch is that the credits can only be used at High Rollers

Reference
Left: Various Experimental campaigns with conversion goal.

Above: One snapshot of an ad account

Impact
Created and curated Meta campaigns for subsidiary pages [requested confidentiality]. Experimental campaigns used to create audiences for other ad accounts to fund and replicate on a larger scale.

Oversaw work from overseas content and customer support teams